:root {
  --paper: #f2f0eb;
  --paper-2: #e8e5de;
  --ink: #111113;
  --ink-2: #202124;
  --mute: #6b6a66;
  --line: #d6d2c8;
  --blue: #4f7fe8;
  --blue-ink: #0b1a3a;
  --green: #2f9e4f;
  --green-soft: #d9f0de;
  --head: "Archivo", "Helvetica Neue", Arial, sans-serif;
  --serif: "Instrument Serif", Georgia, serif;
  --mono: "JetBrains Mono", ui-monospace, Menlo, monospace;
  --pad: clamp(16px, 4vw, 48px);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--head);
  font-variation-settings: "wdth" 100;
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
a { color: inherit; }
em { font-family: var(--serif); font-style: italic; font-weight: 400; letter-spacing: 0; }
.mono { font-family: var(--mono); font-size: 12px; letter-spacing: .04em; text-transform: uppercase; }
.small { font-size: 11px; }
.muted { color: var(--mute); }
.wrap { max-width: 1240px; margin: 0 auto; padding: 0 var(--pad); }

/* Buttons */
.btn {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 12px 20px; border-radius: 6px;
  font-weight: 600; font-size: 15px; text-decoration: none;
  transition: transform .15s ease, background .15s ease;
}
.btn:hover { transform: translateY(-1px); }
.btn-ink { background: var(--ink); color: #fff; }
.btn-blue { background: var(--blue); color: var(--blue-ink); }
.btn-blue:hover { background: #6690ee; }
.btn-lg { padding: 16px 32px; font-size: 16px; }
.link-arrow { font-weight: 600; text-decoration: none; border-bottom: 1.5px solid currentColor; padding-bottom: 2px; }

/* Nav */
.nav {
  position: sticky; top: 0; z-index: 50;
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
  padding: 14px var(--pad);
  background: color-mix(in srgb, var(--paper) 88%, transparent);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid transparent;
  transition: border-color .2s;
}
.nav.scrolled { border-bottom-color: var(--line); }
.logo { display: flex; align-items: center; gap: 10px; text-decoration: none; }
.logo-mark {
  background: var(--ink); color: #fff; border-radius: 10px;
  font-weight: 900; font-size: 16px; letter-spacing: -.02em;
  font-variation-settings: "wdth" 70;
  padding: 12px 10px; line-height: 1;
}
.logo-word { font-family: var(--serif); font-style: italic; font-size: 30px; line-height: 1; }
@media (max-width: 680px) {
  .logo { gap: 8px; }
  .logo-mark { font-size: 14px; padding: 10px 8px; }
  .logo-word { font-size: 26px; }
}
.nav-links { display: flex; gap: 28px; }
.nav-links a { text-decoration: none; font-size: 15px; color: var(--mute); }
.nav-links a:hover { color: var(--ink); }

/* Hero */
.hero {
  max-width: 1240px; margin: 0 auto;
  padding: clamp(40px, 8vw, 96px) var(--pad) clamp(48px, 8vw, 100px);
  display: grid; grid-template-columns: 1.15fr 1fr; gap: clamp(32px, 5vw, 72px); align-items: center;
}
.eyebrow { display: inline-flex; align-items: center; gap: 10px; font-family: var(--mono); font-size: 12px; text-transform: uppercase; letter-spacing: .06em; color: var(--mute); margin: 0 0 24px; }
.dot { width: 8px; height: 8px; border-radius: 50%; background: var(--green); box-shadow: 0 0 0 4px var(--green-soft); animation: pulse 2s infinite; }
@keyframes pulse { 50% { box-shadow: 0 0 0 7px transparent; } }
h1 {
  margin: 0;
  font-size: clamp(44px, 7.4vw, 104px);
  line-height: .92; letter-spacing: -.035em; font-weight: 800;
  font-variation-settings: "wdth" 78;
}
h1 em { font-size: 1.08em; letter-spacing: -.01em; color: var(--blue); }
.lede { font-size: clamp(17px, 1.5vw, 20px); color: #3a3936; max-width: 34em; margin: 28px 0 0; }
.hero-ctas { display: flex; flex-wrap: wrap; align-items: center; gap: 24px; margin-top: 36px; }

/* Calendar visual */
.hero-visual { position: relative; }
.cal {
  background: var(--ink-2); color: #e8eaed; border-radius: 16px;
  padding: 18px; box-shadow: 0 30px 60px -30px rgba(0,0,0,.45);
}
.cal-head { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; margin-bottom: 14px; color: #9aa0a6; font-size: 13px; }
.cal-count b { color: #fff; font-size: 18px; font-variant-numeric: tabular-nums; }
.cal-grid { display: grid; grid-template-columns: 34px repeat(5, 1fr); gap: 4px; font-size: 11px; }
.cal-grid .d { text-align: center; color: #9aa0a6; font-family: var(--mono); padding-bottom: 4px; }
.cal-grid .t { color: #6f747a; font-family: var(--mono); font-size: 10px; display: flex; align-items: center; }
.slot { height: 30px; border-radius: 5px; background: #2a2b2f; position: relative; overflow: hidden; }
.slot.booked { background: transparent; }
.slot.booked::after {
  content: "Booked"; position: absolute; inset: 0; border-radius: 5px;
  background: var(--blue); color: var(--blue-ink); font-weight: 700; font-size: 10px;
  display: flex; align-items: center; padding-left: 6px;
  animation: pop .45s cubic-bezier(.2,1.4,.4,1);
}
@keyframes pop { from { transform: scale(.6); opacity: 0; } }

.toasts { position: absolute; left: -28px; bottom: -34px; width: min(300px, 80%); display: flex; flex-direction: column; gap: 8px; }
.toast {
  background: #fff; border: 1px solid var(--line); border-radius: 12px;
  padding: 10px 12px; display: grid; grid-template-columns: 30px 1fr; gap: 10px; align-items: center;
  box-shadow: 0 12px 30px -12px rgba(0,0,0,.25);
  animation: slide .5s cubic-bezier(.2,1,.3,1);
  font-size: 13px; line-height: 1.3;
}
.toast .ic { width: 30px; height: 30px; border-radius: 8px; display: grid; place-items: center; font-size: 13px; font-weight: 800; color: #fff; }
.toast b { display: block; font-size: 13px; }
.toast span { color: var(--mute); font-size: 12px; }
.toast.out { animation: fade .4s forwards; }
@keyframes slide { from { transform: translateY(14px); opacity: 0; } }
@keyframes fade { to { opacity: 0; transform: translateX(-10px); } }

/* Ticker */
.ticker { background: var(--ink); color: #fff; overflow: hidden; padding: 16px 0; border-block: 1px solid #000; }
.ticker-track { display: flex; gap: 28px; width: max-content; animation: scroll 40s linear infinite; font-weight: 700; font-size: 18px; font-variation-settings: "wdth" 85; text-transform: uppercase; letter-spacing: .01em; }
.ticker i { color: var(--blue); font-style: normal; }
@keyframes scroll { to { transform: translateX(-50%); } }

/* Sections */
section { scroll-margin-top: 70px; }
.section-num { color: var(--mute); margin: 0 0 20px; }
h2.big {
  font-size: clamp(34px, 5vw, 68px); line-height: 1; letter-spacing: -.03em; font-weight: 800;
  font-variation-settings: "wdth" 80; margin: 0; max-width: 18ch;
}
h2.big em { font-size: 1.06em; }
h2.light { color: #fff; }

.problem { padding-top: clamp(72px, 10vw, 140px); padding-bottom: clamp(72px, 10vw, 140px); }
.problem h2.big { max-width: 22ch; }
.leak { display: grid; grid-template-columns: 1fr 1fr; gap: 2px; margin-top: 56px; background: var(--line); border: 1px solid var(--line); border-radius: 14px; overflow: hidden; }
.leak-col { background: var(--paper); padding: 28px; }
.leak-col p { margin: 0 0 18px; color: var(--mute); }
.leak-list { list-style: none; margin: 0; padding: 0; counter-reset: s; }
.leak-list li { counter-increment: s; display: grid; grid-template-columns: 36px 1fr; padding: 14px 0; border-top: 1px dashed var(--line); font-size: 18px; }
.leak-list li::before { content: counter(s, decimal-leading-zero); font-family: var(--mono); font-size: 12px; color: var(--mute); padding-top: 4px; }
.leak-list.bad li:last-child span { text-decoration: line-through; text-decoration-color: #c4462f; text-decoration-thickness: 2px; }
.leak-list.good li:last-child span { background: var(--green-soft); padding: 2px 6px; border-radius: 4px; }

.system { background: var(--ink); color: #c9ccd1; padding: clamp(72px, 10vw, 140px) 0; }
.system .section-num { color: #7f8489; }
.flow { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; margin-top: 56px; counter-reset: f; }
.flow-step {
  background: var(--ink-2); border: 1px solid #2c2d31; border-radius: 14px; padding: 22px;
  display: flex; flex-direction: column; gap: 10px; position: relative;
}
.flow-step:not(:last-child)::after {
  content: "→"; position: absolute; right: -13px; top: 22px; z-index: 2;
  width: 24px; height: 24px; border-radius: 50%; background: var(--blue); color: var(--blue-ink);
  display: grid; place-items: center; font-size: 13px; font-weight: 800;
}
.step-n { color: var(--blue); }
.flow-step h3 { margin: 0; color: #fff; font-size: 26px; font-variation-settings: "wdth" 85; letter-spacing: -.02em; }
.flow-step p { margin: 0; font-size: 15px; flex: 1; }
.chip { align-self: flex-start; font-family: var(--mono); font-size: 11px; padding: 6px 9px; border-radius: 5px; background: #2c2d31; color: #c9ccd1; margin-top: 8px; }
.chip-green { background: #183a24; color: #6fd68c; }

.services { padding-top: clamp(72px, 10vw, 140px); padding-bottom: clamp(48px, 6vw, 80px); }
.svc-list { border-top: 2px solid var(--ink); }
.svc { border-bottom: 1px solid var(--line); }
.svc summary {
  list-style: none; cursor: pointer; display: grid; grid-template-columns: 1fr auto 40px; align-items: center; gap: 20px;
  padding: 26px 0;
}
.svc summary::-webkit-details-marker { display: none; }
.svc-title { font-size: clamp(30px, 4.6vw, 64px); font-weight: 800; letter-spacing: -.03em; line-height: 1; font-variation-settings: "wdth" 78; transition: color .2s; }
.svc summary:hover .svc-title { color: var(--blue); }
.svc-tag { color: var(--mute); }
.plus { width: 40px; height: 40px; border: 1.5px solid var(--ink); border-radius: 50%; position: relative; }
.plus::before, .plus::after { content: ""; position: absolute; left: 50%; top: 50%; width: 14px; height: 1.5px; background: var(--ink); transform: translate(-50%, -50%); transition: transform .25s; }
.plus::after { transform: translate(-50%, -50%) rotate(90deg); }
.svc[open] .plus { background: var(--ink); }
.svc[open] .plus::before, .svc[open] .plus::after { background: #fff; }
.svc[open] .plus::after { transform: translate(-50%, -50%) rotate(0); }
.svc-body { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; padding: 0 0 32px; }
.svc-body p { margin: 0; font-size: 19px; max-width: 30em; }
.svc-body ul { margin: 0; padding: 0; list-style: none; columns: 2; column-gap: 24px; }
.svc-body li { padding: 8px 0 8px 18px; position: relative; font-size: 15px; break-inside: avoid; }
.svc-body li::before { content: ""; position: absolute; left: 0; top: 16px; width: 8px; height: 8px; background: var(--blue); border-radius: 2px; }

.process { padding: clamp(48px, 6vw, 80px) 0 clamp(72px, 10vw, 140px); }
.steps { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 56px; border-top: 1px solid var(--ink); }
.step { padding: 24px 24px 0 0; border-right: 1px solid var(--line); padding-left: 0; }
.step:not(:first-child) { padding-left: 24px; }
.step:last-child { border-right: 0; }
.step-week { display: inline-block; background: var(--ink); color: #fff; padding: 4px 8px; border-radius: 4px; font-size: 11px; }
.step h3 { font-size: 30px; margin: 18px 0 8px; letter-spacing: -.02em; font-variation-settings: "wdth" 85; }
.step p { margin: 0; color: #3a3936; font-size: 15px; }

.fit { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: end; padding-bottom: clamp(72px, 10vw, 140px); }
.fit-grid { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.fit-grid li { border: 1px solid var(--line); border-radius: 10px; padding: 18px; font-weight: 600; background: #f8f7f3; transition: background .2s, color .2s; }
.fit-grid li:hover { background: var(--ink); color: #fff; }

.faq { padding-bottom: clamp(72px, 10vw, 140px); }
.faq-list { border-top: 2px solid var(--ink); max-width: 900px; }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { list-style: none; cursor: pointer; padding: 22px 40px 22px 0; font-size: 21px; font-weight: 600; position: relative; letter-spacing: -.01em; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 4px; top: 18px; font-size: 26px; font-weight: 400; transition: transform .2s; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { margin: 0 0 24px; color: #3a3936; max-width: 40em; }

/* CTA — echoes the email card */
.cta { background: var(--paper-2); padding: clamp(72px, 10vw, 140px) var(--pad); display: flex; justify-content: center; }
.cta-card { width: 100%; max-width: 620px; background: var(--ink-2); border-radius: 18px; overflow: hidden; text-align: center; color: #e8eaed; padding-bottom: 44px; position: relative; box-shadow: 0 40px 80px -40px rgba(0,0,0,.5); }
.cta-band { height: 92px; background: #fff; }
.cta-logo { width: 84px; height: 84px; margin: -46px auto 0; background: #0b0b0c; border: 3px solid #2c2d31; border-radius: 18px; display: grid; place-items: center; color: #fff; font-weight: 900; font-size: 17px; font-variation-settings: "wdth" 70; position: relative; }
.cta-from { margin: 18px 0 0; font-weight: 600; font-size: 15px; }
.cta h2 { margin: 14px 24px 0; font-size: clamp(30px, 4vw, 46px); line-height: 1.05; letter-spacing: -.02em; color: #e8eaed; }
.cta-green { color: #34a853; font-weight: 600; margin: 14px 0 30px; }
.cta-note { margin: 22px 0 0; font-size: 14px; color: #9aa0a6; }
.cta-note a { color: #e8eaed; }

/* Footer */
.foot { padding-top: 64px; padding-bottom: 32px; }
.foot-big { font-size: clamp(64px, 17vw, 260px); font-weight: 900; letter-spacing: -.05em; line-height: .8; font-variation-settings: "wdth" 70; }
.foot-big em { color: var(--blue); font-weight: 400; letter-spacing: -.03em; }
.foot-row { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px; margin-top: 40px; padding-top: 20px; border-top: 1px solid var(--line); font-size: 14px; color: var(--mute); }

/* Reveal */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity .7s ease, transform .7s cubic-bezier(.2,.8,.2,1); }
.reveal.in { opacity: 1; transform: none; }

/* Responsive */
@media (max-width: 980px) {
  .hero { grid-template-columns: 1fr; }
  .hero-visual { margin: 0 0 40px; }
  .toasts { left: auto; right: 8px; }
  .flow { grid-template-columns: 1fr 1fr; }
  .flow-step:nth-child(2)::after { display: none; }
  .steps { grid-template-columns: 1fr 1fr; row-gap: 32px; }
  .step:nth-child(2) { border-right: 0; }
  .step:nth-child(3) { padding-left: 0; }
  .fit { grid-template-columns: 1fr; }
  .svc-body { grid-template-columns: 1fr; gap: 20px; }
}
@media (max-width: 680px) {
  body { font-size: 16px; }
  .nav-links { display: none; }
  .nav .btn { padding: 10px 14px; font-size: 14px; }
  .leak { grid-template-columns: 1fr; }
  .flow { grid-template-columns: 1fr; }
  .flow-step::after { display: none; }
  .steps { grid-template-columns: 1fr; }
  .step, .step:not(:first-child) { border-right: 0; padding-left: 0; }
  .svc summary { grid-template-columns: 1fr 36px; }
  .svc-tag { display: none; }
  .plus { width: 36px; height: 36px; }
  .svc-body ul { columns: 1; }
  .fit-grid { grid-template-columns: 1fr; }
  .toasts { position: relative; left: 0; bottom: 0; width: 100%; margin-top: 12px; }
  .cal-grid { grid-template-columns: 28px repeat(5, 1fr); }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .reveal { opacity: 1; transform: none; }
}

/* Booking modal */
.book-modal { position: fixed; inset: 0; z-index: 100; display: grid; place-items: center; padding: 16px; }
.book-modal[hidden] { display: none; }
.book-backdrop { position: absolute; inset: 0; background: rgba(17,17,19,.6); backdrop-filter: blur(4px); }
.book-panel {
  position: relative; width: 100%; max-width: 760px; height: min(860px, 92vh);
  background: #fff; border-radius: 16px; overflow: hidden; display: flex; flex-direction: column;
  box-shadow: 0 40px 80px -30px rgba(0,0,0,.6); animation: slide .35s cubic-bezier(.2,1,.3,1);
}
.book-top { display: flex; justify-content: space-between; align-items: center; padding: 12px 16px; background: var(--ink-2); color: #e8eaed; }
.book-x { background: none; border: 0; color: #fff; font-size: 26px; line-height: 1; cursor: pointer; padding: 0 4px; }
.book-panel iframe { flex: 1; width: 100%; border: 0; }
.book-panel { position: relative; }
.book-panel::after {
  content: "Loading calendar…"; position: absolute; left: 0; right: 0; top: 50%;
  text-align: center; font-family: var(--mono); font-size: 12px; letter-spacing: .06em; text-transform: uppercase; color: var(--mute);
}
.book-panel iframe { position: relative; z-index: 1; background: transparent; }

/* Footer links */
.foot-links { display: flex; gap: 20px; }
.foot-links a, .foot-row > a { text-decoration: none; }
.foot-links a:hover, .foot-row > a:hover { color: var(--ink); text-decoration: underline; }

/* Legal pages */
.legal { padding-top: clamp(40px, 7vw, 88px); padding-bottom: 40px; display: grid; grid-template-columns: 220px minmax(0, 720px); column-gap: 64px; }
.legal > .section-num, .legal-title, .legal-meta { grid-column: 1 / -1; }
.legal-title { font-size: clamp(44px, 7vw, 96px); line-height: .95; letter-spacing: -.035em; font-weight: 800; font-variation-settings: "wdth" 78; margin: 0; }
.legal-title em { color: var(--blue); }
.legal-meta { color: var(--mute); margin: 20px 0 48px; padding-bottom: 24px; border-bottom: 2px solid var(--ink); }
.legal-toc { position: sticky; top: 90px; align-self: start; display: flex; flex-direction: column; gap: 10px; font-size: 14px; }
.legal-toc a { color: var(--mute); text-decoration: none; }
.legal-toc a:hover { color: var(--ink); }
.legal-body { font-size: 17px; color: #2b2a27; }
.legal-body h2 { font-size: 24px; letter-spacing: -.015em; font-variation-settings: "wdth" 88; margin: 44px 0 12px; color: var(--ink); scroll-margin-top: 90px; }
.legal-body h2:first-of-type { margin-top: 32px; }
.legal-body p { margin: 0 0 14px; }
.legal-body ul { margin: 0 0 14px; padding-left: 20px; }
.legal-body li { margin-bottom: 8px; }
.legal-body a { color: var(--blue); }
.legal + .foot { padding-top: 24px; }
@media (max-width: 860px) {
  .legal { grid-template-columns: 1fr; }
  .legal-toc { position: static; flex-direction: row; flex-wrap: wrap; gap: 8px 16px; margin-bottom: 8px; }
}

/* The work: testimonial ads */
.work { background: var(--ink); color: #c9ccd1; padding: clamp(72px, 10vw, 140px) 0 clamp(56px, 7vw, 96px); overflow: hidden; }
.work .section-num { color: #7f8489; }
.work-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; flex-wrap: wrap; }
.work-sub { max-width: 30em; margin: 0; font-size: 17px; }
.ads-rail {
  display: flex; gap: 16px; overflow-x: auto; scroll-snap-type: x mandatory;
  padding: 48px max(var(--pad), calc((100vw - 1240px) / 2 + var(--pad))) 8px;
  scroll-padding-inline: max(var(--pad), calc((100vw - 1240px) / 2 + var(--pad)));
  scrollbar-width: none;
}
.ads-rail::-webkit-scrollbar { display: none; }
.ad {
  flex: 0 0 clamp(250px, 24vw, 300px); scroll-snap-align: start;
  background: #fff; color: var(--ink); border-radius: 14px; overflow: hidden;
  box-shadow: 0 30px 50px -30px rgba(0,0,0,.7);
  transition: transform .25s ease;
}
.ad:hover { transform: translateY(-4px); }
.ad-top { display: grid; grid-template-columns: 32px 1fr auto; gap: 10px; align-items: center; padding: 10px 12px; font-size: 13px; line-height: 1.2; }
.ad-av { width: 32px; height: 32px; border-radius: 50%; background: var(--ink); color: #fff; display: grid; place-items: center; font-weight: 800; font-size: 13px; }
.ad-top b { display: block; font-size: 13px; }
.ad-top span { color: var(--mute); font-size: 11px; }
.ad-dots { font-weight: 800; letter-spacing: 1px; }
.ad-media { position: relative; aspect-ratio: 4 / 5; background: #1b1c1f; }
.ad-media video, .ad-media img { width: 100%; height: 100%; object-fit: cover; display: block; }
.ad-play { position: absolute; inset: 0; margin: auto; width: 64px; height: 64px; border-radius: 50%; border: 0; background: rgba(255,255,255,.92); cursor: pointer; transition: opacity .2s; }
.ad-play::after { content: ""; position: absolute; left: 26px; top: 20px; border-left: 18px solid var(--ink); border-top: 12px solid transparent; border-bottom: 12px solid transparent; }
.ad.playing .ad-play { opacity: 0; pointer-events: none; }
.ad-ph { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: space-between; padding: 16px; color: #fff;
  background: repeating-linear-gradient(135deg, #222327 0 14px, #26272b 14px 28px); }
.ad-ph .mono { color: #7f8489; }
.ad-ph-play { align-self: center; width: 56px; height: 56px; border-radius: 50%; border: 2px solid rgba(255,255,255,.35); position: relative; }
.ad-ph-play::after { content: ""; position: absolute; left: 21px; top: 16px; border-left: 16px solid rgba(255,255,255,.5); border-top: 10px solid transparent; border-bottom: 10px solid transparent; }
.ad-ph p { margin: 0; font-family: var(--serif); font-style: italic; font-size: 24px; line-height: 1.1; }
.ad-cta { display: flex; justify-content: space-between; align-items: center; gap: 10px; padding: 10px 12px; background: #f2f3f5; font-size: 12px; font-weight: 600; }
.ad-cta span:first-child { overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.ad-btn { flex: none; background: #e4e6eb; padding: 7px 12px; border-radius: 6px; font-size: 12px; }
.rail-ctrl { display: flex; gap: 10px; justify-content: flex-end; margin-top: 24px; }
.rail-btn { width: 48px; height: 48px; border-radius: 50%; border: 1.5px solid #3c4043; background: none; color: #fff; font-size: 18px; cursor: pointer; transition: background .2s, border-color .2s; }
.rail-btn:hover { background: var(--blue); border-color: var(--blue); color: var(--blue-ink); }
.ads-rail { align-items: flex-start; }
img.ad-av { object-fit: cover; padding: 0; }
.ad-caption { margin: 0; padding: 0 12px 10px; font-size: 13px; line-height: 1.4; display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden; }
.ad-still .ad-media { aspect-ratio: auto; }
.ad-cta-text { min-width: 0; display: flex; flex-direction: column; }
.ad-cta-text small { font-size: 10px; font-weight: 500; color: var(--mute); text-transform: uppercase; letter-spacing: .02em; }
.ad-cta-text span { overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
a.ad-btn { color: var(--ink); text-decoration: none; }
a.ad-btn:hover { background: var(--ink); color: #fff; }
.ad-caption { padding: 0; margin: 0 12px 10px; }
.ad-cta-text span { white-space: normal; display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; }
a.ad-play { display: block; }
a.ad-play:hover { background: #fff; transform: scale(1.06); }
a.ad-play { width: 46px; height: 46px; }
a.ad-play::after { left: 18px; top: 14px; border-left-width: 14px; border-top-width: 9px; border-bottom-width: 9px; }

/* Funnel breakdown */
.funnel { padding: clamp(72px, 10vw, 140px) 0; background: var(--paper); border-bottom: 1px solid var(--line); }
.funnel-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; flex-wrap: wrap; }
.funnel-sub { max-width: 30em; margin: 0; color: #3a3936; }
.funnel-tabs { display: flex; gap: 8px; flex-wrap: wrap; margin: 40px 0 28px; }
.funnel-tabs button {
  font: inherit; font-size: 14px; font-weight: 600; cursor: pointer;
  padding: 9px 14px; border-radius: 999px; border: 1.5px solid var(--line); background: #f8f7f3; color: var(--ink);
  transition: background .2s, border-color .2s, color .2s;
}
.funnel-tabs button:hover { border-color: var(--ink); }
.funnel-tabs button[aria-selected="true"] { background: var(--ink); border-color: var(--ink); color: #fff; }

.stages { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; position: relative; }
.stage { display: flex; flex-direction: column; gap: 12px; opacity: .38; transform: translateY(6px); transition: opacity .5s ease, transform .5s ease; position: relative; }
.stage.on { opacity: 1; transform: none; }
.stage:not(:last-child)::after {
  content: "→"; position: absolute; right: -15px; top: 150px; z-index: 3;
  width: 26px; height: 26px; border-radius: 50%; display: grid; place-items: center;
  background: var(--paper-2); color: var(--mute); font-size: 13px; font-weight: 800; transition: background .3s, color .3s;
}
.stage.on:not(.now)::after { background: var(--blue); color: var(--blue-ink); }
.stage-top { display: flex; justify-content: space-between; align-items: center; }
.stage-top .mono { font-size: 11px; color: var(--mute); }
.stage.now .stage-top .mono:first-child { color: var(--ink); }
.stage-time { background: var(--paper-2); padding: 3px 7px; border-radius: 4px; }
.stage.on .stage-time { background: var(--ink); color: #fff !important; }
.stage > p { margin: 0; font-size: 14px; color: #3a3936; line-height: 1.5; }
.mock {
  height: 320px; border-radius: 14px; overflow: hidden; background: #fff; border: 1px solid var(--line);
  box-shadow: 0 20px 40px -28px rgba(0,0,0,.45); display: flex; flex-direction: column; font-size: 12px; line-height: 1.35;
  transition: box-shadow .4s, border-color .4s;
}
.stage.now .mock { border-color: var(--blue); box-shadow: 0 0 0 4px rgba(79,127,232,.18), 0 24px 44px -26px rgba(0,0,0,.5); }

/* 1 · ad */
.fa-head { display: flex; gap: 8px; align-items: center; padding: 9px 10px; }
.fa-av { width: 26px; height: 26px; border-radius: 50%; background: var(--ink); color: #fff; display: grid; place-items: center; font-weight: 800; font-size: 11px; object-fit: cover; flex: none; }
.fa-av.sm { width: 24px; height: 24px; }
.fa-head b { display: block; font-size: 12px; }
.fa-head small { color: var(--mute); font-size: 10px; }
.fa-img { flex: 1; background: #222 center / cover no-repeat; }
.fa-cta { display: flex; align-items: center; gap: 8px; justify-content: space-between; padding: 8px 10px; background: #f2f3f5; font-weight: 600; font-size: 11px; }
.fa-cta > span:first-child { overflow: hidden; display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; }
.fa-btn { flex: none; position: relative; background: #e4e6eb; padding: 6px 9px; border-radius: 6px; }
.tap { position: absolute; left: 50%; top: 50%; width: 30px; height: 30px; margin: -15px 0 0 -15px; border-radius: 50%; background: rgba(79,127,232,.45); transform: scale(0); opacity: 0; }
.stage.now .tap { animation: tap 1.3s .5s ease-out infinite; }
@keyframes tap { 0% { transform: scale(.2); opacity: 1; } 100% { transform: scale(1.8); opacity: 0; } }

/* 2 · landing page */
.lp-bar { display: flex; align-items: center; gap: 5px; padding: 8px 10px; background: #eceae4; border-bottom: 1px solid var(--line); }
.lp-bar i { width: 8px; height: 8px; border-radius: 50%; background: #cfcbc1; }
.lp-bar span { margin-left: 6px; flex: 1; background: #fff; border-radius: 5px; padding: 3px 8px; font-size: 10px; color: var(--mute); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.lp-body { padding: 14px 14px; display: flex; flex-direction: column; gap: 8px; flex: 1; }
.lp-kicker { font-size: 10px; color: var(--blue); margin: 0; }
.lp-h { margin: 0 0 4px; font-size: 17px; font-weight: 800; letter-spacing: -.02em; line-height: 1.1; font-variation-settings: "wdth" 85; }
.lp-field { display: flex; justify-content: space-between; align-items: center; border: 1px solid var(--line); border-radius: 6px; padding: 7px 9px; background: #faf9f6; }
.lp-field span { color: var(--mute); font-size: 11px; }
.fill { font-size: 12px; opacity: 0; transform: translateX(-4px); transition: opacity .3s, transform .3s; }
.stage.on .fill { opacity: 1; transform: none; }
.stage.now .f1 { transition-delay: .3s; } .stage.now .f2 { transition-delay: .8s; } .stage.now .f3 { transition-delay: 1.2s; }
.lp-submit { margin-top: auto; text-align: center; background: var(--blue); color: var(--blue-ink); font-weight: 700; padding: 9px; border-radius: 6px; transition: transform .2s; }
.stage.now .lp-submit { animation: press .4s 1.7s both; }
@keyframes press { 50% { transform: scale(.95); background: #3a68d8; } }

/* 3 · SMS */
.mock-sms { background: #f6f6f8; }
.sms-head { display: flex; align-items: center; gap: 8px; padding: 9px 10px; background: #fff; border-bottom: 1px solid #e6e6ea; font-size: 12px; }
.sms-body { flex: 1; padding: 10px; display: flex; flex-direction: column; gap: 7px; }
.bub { margin: 0; max-width: 86%; padding: 7px 10px; border-radius: 14px; font-size: 11.5px; opacity: 0; transform: translateY(6px); transition: opacity .35s, transform .35s; }
.bub.in { background: #e5e5ea; color: #111; border-bottom-left-radius: 4px; align-self: flex-start; }
.bub.out { background: #2f7cf6; color: #fff; border-bottom-right-radius: 4px; align-self: flex-end; }
.bub u { text-decoration-color: rgba(0,0,0,.35); word-break: break-all; }
.stage.on .bub { opacity: 1; transform: none; }
.stage.now .b1 { transition-delay: .2s; } .stage.now .b2 { transition-delay: .9s; } .stage.now .b3 { transition-delay: 1.6s; }
.sms-chip { margin: 0 10px 10px; padding: 6px 8px; border-radius: 6px; background: var(--green-soft); color: #1d6b35; font-size: 10px; text-align: center; }

/* 4 · booked */
.mock-cal { background: var(--ink-2); color: #e8eaed; border-color: #2c2d31; padding: 12px; gap: 10px; }
.mc-head { display: flex; justify-content: space-between; font-size: 10px; color: #9aa0a6; }
.mc-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 4px; }
.mc-d { font-size: 9px; color: #9aa0a6; text-align: center; }
.mc-s { height: 24px; border-radius: 4px; background: #2a2b2f; }
.mc-busy { background: #3a3c42; }
.mc-hit { position: relative; }
.stage.on .mc-hit { background: var(--blue); animation: pop .45s cubic-bezier(.2,1.4,.4,1); }
.mc-confirm { display: flex; gap: 9px; align-items: center; background: #fff; color: var(--ink); border-radius: 10px; padding: 9px 10px; opacity: 0; transform: translateY(6px); transition: opacity .4s .5s, transform .4s .5s; }
.stage.on .mc-confirm { opacity: 1; transform: none; }
.mc-confirm .ok { width: 24px; height: 24px; border-radius: 6px; background: var(--green); color: #fff; display: grid; place-items: center; font-weight: 800; flex: none; }
.mc-confirm b { display: block; font-size: 12px; }
.mc-confirm small { color: var(--mute); font-size: 11px; }
.mc-rem { margin-top: auto; font-size: 9.5px; color: #6fd68c; }

.funnel-progress { height: 3px; background: var(--paper-2); border-radius: 3px; margin-top: 28px; overflow: hidden; }
.funnel-progress span { display: block; height: 100%; width: 0; background: var(--blue); transition: width .6s ease; }
.funnel-note { margin: 16px 0 0; font-size: 10.5px; color: var(--mute); text-transform: none; letter-spacing: .02em; }

/* "See the funnel" link on ad cards */
.ad-funnel { display: block; width: 100%; border: 0; border-top: 1px solid #e4e6eb; background: #fff; padding: 11px 12px; text-align: left; font: inherit; font-size: 13px; font-weight: 700; color: var(--blue); cursor: pointer; }
.ad-funnel:hover { background: var(--ink); color: #fff; }

@media (max-width: 1080px) {
  .stages { grid-template-columns: 1fr 1fr; row-gap: 32px; }
  .stage:nth-child(2)::after { display: none; }
}
@media (max-width: 620px) {
  .stages { grid-template-columns: 1fr; }
  .stage::after { display: none; }
  .mock { height: 300px; }
}
.fa-img { position: relative; background-position: center 30%; }
.fa-play { position: absolute; inset: 0; margin: auto; width: 40px; height: 40px; border-radius: 50%; background: rgba(255,255,255,.95); }
.fa-play::after { content: ""; position: absolute; left: 16px; top: 12px; border-left: 12px solid var(--ink); border-top: 8px solid transparent; border-bottom: 8px solid transparent; }
@media (max-width: 620px) { .stage:not(:last-child)::after { display: none; } }

/* What happens on the call */
.cta-what { list-style: none; margin: 0 auto 30px; padding: 0 28px; max-width: 440px; text-align: left; display: grid; gap: 10px; }
.cta-what li { position: relative; padding-left: 26px; font-size: 14.5px; color: #c9ccd1; line-height: 1.45; }
.cta-what li::before { content: "✓"; position: absolute; left: 0; top: 0; color: #34a853; font-weight: 800; }
.cta-green { margin-bottom: 22px; }
.book-what { margin: 0; padding: 10px 16px; font-size: 13px; line-height: 1.45; color: #3a3936; background: var(--paper); border-bottom: 1px solid var(--line); }
.ad-foot { display: flex; align-items: stretch; border-top: 1px solid #e4e6eb; }
.ad-foot .ad-funnel { border-top: 0; flex: 1; text-align: right; }
.ad-verify { display: flex; align-items: center; gap: 4px; padding: 11px 12px; font-size: 12px; font-weight: 600; color: var(--mute); text-decoration: none; white-space: nowrap; }
.ad-verify::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--green); box-shadow: 0 0 0 3px var(--green-soft); margin-right: 4px; }
.ad-verify:hover { color: var(--ink); text-decoration: underline; }

/* Sticky booking bar on phones */
.mbar { display: none; }
@media (max-width: 680px) {
  .mbar {
    position: fixed; left: 10px; right: 10px; bottom: 10px; z-index: 60;
    display: flex; align-items: center; justify-content: space-between; gap: 12px;
    background: var(--ink); color: #fff; border-radius: 14px; padding: 10px 10px 10px 16px;
    box-shadow: 0 16px 40px -12px rgba(0,0,0,.6);
    transform: translateY(140%); transition: transform .35s cubic-bezier(.2,1,.3,1);
  }
  .mbar.show { transform: none; }
  .mbar b { display: block; font-size: 14px; }
  .mbar span { font-size: 12px; color: #9aa0a6; }
  .mbar .btn { padding: 11px 18px; }
  .foot { padding-bottom: 96px; }
}
.ad-foot .ad-funnel { white-space: nowrap; padding-left: 8px; }
.ad-verify { padding-right: 6px; }